Our Firm

Client-Focused, Disciplined Financial Planning

First Choice Financial Services, LLC, a State Registered Investment Advisor serving Chicago, Illinois and surrounding communities, provides Financial Planning and Asset Management. Our mission is to provide the families and businesses we serve with innovative financial strategies, solutions, and planning that result in financial clarity, security, and overall financial health. Making strong commitments to our clients and building life-long relationships are tenets of success at First Choice Financial Services, LLC.

First Choice Financial Services, LLC provides investors custom tailored investment strategies to meet short and long-term needs. We provide full transparency in the form of separately managed accounts. Our goal at First Choice Financial Services, LLC is to help our clients realize their financial dreams by offering creative solutions through an open and transparent process utilizing both financial and insurance* solutions to achieve financial independence. As a fiduciary, we are legally obligated to put our client’s interests first.

We empower you to navigate today’s complex financial world. We customize a plan to fit your individual and family needs, as well as the needs of your small or large business.

Michael Perna


Michael Perna serves as President of First Choice Financial Services, LLC and First Choice Insurance Agency Incorporated.  He boasts several years’ experience within the insurance and financial services industries. Mike Perna is an approved member of the National Ethics Association for over nine years. First choice has been rated A+ by the Better Business Bureau and has been the recipient of the Compliant Free Award as well.

Michael specializes in financial planning, his strength is in the areas of retirement planning and his primary goal is to continually improve his clients’ financial position, while protecting their assets. He accomplishes these goals through a blend of financial services that are tailored to his clients’ specific financial needs.

*Insurance offered through First Choice Insurance Agency, Inc.